PRIVACY / PLAIN LANGUAGE
This page explains the small amount of information the website may process and the choices you keep.
LAST REVIEWED · 2 SEPTEMBER 2026We use Google Analytics to count visits and see which pages get read. It records pages viewed, rough location by country, and whether you arrived from a link or a search. Our hosting provider may also process basic request logs for security, reliability, and abuse prevention.
Google Analytics sets one cookie to tell a returning visitor from a new one. If you are in the EEA, the UK or Switzerland, we ask before setting it and nothing is stored until you say yes — decline and no identifier is ever written. Everywhere else it is set without asking, because no law requires the question and a banner nobody needs is the consent theatre we promised not to perform.
No advertising cookies. No ad personalisation. No selling or sharing data with ad networks. Those settings are switched off in our Analytics account and denied in code for every visitor, with no way to turn them on.
If you email us, we receive the address and information you choose to send. We use it only to answer the request and maintain necessary correspondence.
Learning progress is stored locally on the device unless you clearly choose to create an account. Clearing browser storage removes that local progress.
Links to UX Arcade or third-party reading may have their own privacy practices. We do not control those services.
You may ask what personal correspondence we hold, or request deletion where applicable, by emailing support@splitfirelabs.com. If you consented to analytics and change your mind, clearing this site's data in your browser resets the choice and we will ask again.