The House Rules.
Most of our best marketing used to live in two buried sentences on an About page. Here it is out loud instead — signed, dated, and quotable. If we break one of these, that's a Lab Note, not a quiet edit.
- 01
Feel first.
If you can play it, you shouldn't have to read it. Every concept we teach, you experience before we name it.
- 02
Honest by design.
No fake timers. No guilt buttons. No countdown that resets. If our business needs a dark pattern to work, we change the business.
- 03
Accessible by default.
We teach contrast ratios; we pass them. We teach error prevention; we practice it. Audit us — the checklist is public.
We mean it literally: the checklist is on the public audit page, with our current results — passes and gaps.
- 04
Built in the open.
Roadmaps, misses, and metrics live in Lab Notes. When we're wrong, that's a post, not a deletion.
- 05
Your progress is yours.
Finished something? It stays yours. We don't hold your own effort hostage.
- 06
Small on purpose.
One lab, few products, no growth-at-all-costs. We'd rather be someone's favorite than everyone's option.